Tim Janßen is co-founder and executive director of Cradle to Cradle NGO. With C2C NGO, he has been driving the anchoring of the Cradle to Cradle school of thought and design concept in business and politics since 2012 and implements C2C lighthouse projects such as the C2C LAB in Berlin. He has been a popular expert on C2C innovation, circular business models, and green entrepreneurship for about 10 years and speaks about it at events, as a guest commentator and interview partner in print media and digital formats, and with policy makers. Janßen also teaches at various German universities.